Job description

• The SMO Executive is responsible for planning, implementing, and managing social media marketing strategies across various platforms
• They aim to increase brand awareness, drive traffic to the website, and generate leads or sales through social media channels

• Social Media Strategy: Develop and execute social media marketing strategies to achieve specific business objectives and goals
• Content Creation: Create high-quality and engaging content, including text, images, videos, and other multimedia formats, to share on social media platforms
• Platform Management: Manage and maintain the organization’s presence on key social media platforms such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc
• Audience Engagement: Interact with the audience by responding to comments, messages, and mentions
• Foster community engagement and build relationships with followers
• Social Media Advertising: Plan and execute paid advertising campaigns on social media platforms to reach a wider audience and achieve marketing objectives
• Analytics and Reporting: Monitor social media performance using tools like Google Analytics, Facebook Insights, and others
• Generate reports and analyze data to measure the effectiveness of social media campaigns and make data-driven improvements
• SEO Integration: Collaborate with the SEO team to ensure that social media efforts are aligned with search engine optimization strategies
• Stay Updated: Keep up-to-date with industry trends, social media best practices, and emerging technologies
• Recommend and implement innovative strategies as needed
• Competitor Analysis: Conduct research on competitors’ social media activities to identify opportunities for differentiation and improvement
• Collaboration: Collaborate with the marketing team, content creators, and designers to ensure a consistent brand image and message across all social media channels

Job Types: Full-time, Permanent